School of Engineering and Management
Dual Bachelor’s Degree in Chemistry and Business Administration and Management Dual Bachelor’s Degree in Chemical Engineering and Business Administration and Management Dual Bachelor’s Degree in Biotechnology and Business Administration and Management Dual Bachelor of Engineering Degree in Industrial Engineering and Business Administration and Management Dual Bachelor’s Degree in Chemistry and Chemical Engineering Dual Bachelor’s Degree in Tourism and Hospitality Management and MarketingSchool of Engineering
Master’s Degree in Analytical Chemistry Master’s Degree in Pharmaceutical Chemistry Master’s Degree in Chemical Engineering Master’s Degree in Industrial Engineering Master’s Degree in Bioengineering Master’s Degree in Biopharmaceutical Business Master’s Degree in Cosmetics and Fragrances Master’s Degree in Materials Science and EngineeringSchool of Management
Master’s Degree in International Marketing in a Digital Environment Master’s Degree in Auditing and Management Control Master’s Degree in Wealth and Financial Management Master’s Degree in Industrial Business Management Master in Global Entrepreneurial Management Master's Degree in Neuromarketing Master's Degree in Accounting, Data Analytics and ESG ReportingSchool of Engineering and Management
Dual Master’s Degree in Analytical Chemistry and Industrial Business Management Dual Master’s Degree in Pharmaceutical Chemistry and Industrial Business Management Dual Master’s Degree in Bioengineering and Industrial Business Management Dual Master’s Degree in Chemical Engineering and Industrial Business Management Dual Master’s Degree in Industrial Engineering and Industrial Business Management Dual Master’s Degree in Industrial Engineering and Chemical Engineering Dual Master’s Degree in Biopharmaceutical Business and Bioengineering Dual Master’s Degree in Biopharmaceutical Business and Pharmaceutical ChemistryMásters
Executive MBA Máster en Dirección de Operaciones Máster en Dirección de Compras Estratégicas Máster en Packaging Management Máster en Dirección de Empresas Hoteleras Máster en Organización de Eventos y Turismo de Negocios Máster en NeuromárketingPosgrados
Posgrado en Ingenería de Plantas Farmacéuticas Posgrado Product & Process Engineering Managament Posgrado Manufacturing Plant Leadership Posgrado Global Logistics & Supply Chain Management Posgrado en Gestión Estratégica de Compras (MIP) Posgrado en Envasado, Logística y Circularidad del Packaging Posgrado Packaging Project Management Posgrado Diseño Estructural y Desarrollo de Packaging Posgrado en Perfumes y Fragancias, Mercado y Aplicaciones Posgrado Dirección Avanzada del Laboratorio de Calidad Posgrado en Tecnología de Pinturas Posgrado en Ética Medioambiental Posgrado en Hotelería de Lujo Posgrado en IA y Web3 aplicada a Alojamientos Turísticos Posgrado en Gobierno y Dirección de la Pyme (Vértice)Aimed at marketing and digital communications, this bachelor’s degree will make you an in-demand professional for today’s leading companies. You will learn to navigate global markets and be prepared to take on managerial tasks in the new careers of the digital economy. As part of this degree, you can study abroad for a year at a foreign university and earn a Dual International Degree.
Years
4 academic years
Credits
240 ECTS credits
Start
September 2024
Timetable
Monday to Friday 8:30 am to 2:00 pm (1st and 2nd years) 3:00 pm to 8:00 pm (3rd and 4th years)
Language
100% in English or progressively from Spanish to English
Degree
Official degree
Dual International Degree
Earn an official dual international degree from a university in the UK, Sweden, France, or Germany
You can earn a dual international degree in the United Kingdom, Sweden, France, or Germany
Two teaching tracks (100% in English or progressive from Spanish to English)
In-company internships both nationally and internationally
Neuro & Digital Marketing Lab where students will improve their digital and analytical skills
Bachelor in Business and Marketing
B.S with a Major in Business Administration
International Bachelor in Management
Bachelor in International Business
The Neuro & Digital Marketing Lab at IQS is an innovative physical space, equipped with advanced digital marketing software and state-of-the-art neuromarketing tools, that facilitates consumer behaviour research in order to develop products and services tailored to consumer needs.
This new laboratory helps improve students’ digital and analytical skills in a collaborative environment as they are able to participate in creating and analysing results that study consumer behaviour.
Aimed at marketing and digital communication, this bachelor’s degree will make you an in-demand professional for today’s leading companies. With a solid international component, you’ll learn to navigate global markets and be prepared to take on managerial tasks in the new careers of the digital economy. You will be able to study abroad for a year at a foreign university and earn a dual international degree in marketing.
A marketing professional is an individual who specializes in analysing the market and consumer behaviour to propose products and services that meet the needs of the selected target audience. They also aim to position these products and services and establish pricing, distribution, and communication policies, where digital communication and brand management play a key role.
A marketing professional uses marketing techniques to design, execute, and evaluate advertising campaigns, promotions, public relations programmes, and other marketing strategies with the aim of increasing the visibility and attractiveness of a product or service and gaining loyal customers, thus generating greater sales. They should also have skills in communications, negotiation, and problem-solving.
If you want to discover what university life is like at IQS and find out all the details about this bachelor’s degree, who better to tell you about it than our students?
At IQS, each student is a story of motivation, dedication, and success. Through their experiences, you’ll be able to get a more accurate view on the bachelor’s degree, the subjects taught, and the professional impact it has on students.
| Subject | ECTS |
|---|---|
| Marketing Principles | 6 |
| Business Economics | 6 |
| Communication Skills | 6 |
| Information and Communications Technology | 6 |
| Human Resources and Organisational Behaviour | 6 |
| Data Analysis | 6 |
| Accounting | 6 |
| Social Ethics | 6 |
| Sales Management | 6 |
| Innovation and Entrepreneurship | 6 |
| Advertising and Public Relations | 6 |
| Subject | ECTS |
|---|---|
| Global Economic Environment | 6 |
| Legal International Environment | 6 |
| Pricing and Sales Promotion | 6 |
| Foreign Language | 6 |
| Consumer Behavior | 6 |
| Finance | 6 |
| Customer Relationship Management | 6 |
| Market Research | 6 |
| International Marketing | 6 |
| Business Ethics and Sustainability | 6 |
| Distribution Strategy and Channel Management | 6 |
| Subject | ECTS |
|---|---|
| Strategic Marketing | 6 |
| Principles of Digital Marketing | 6 |
| Virtual Communities | 6 |
| Applied Quantitative Market Research | 6 |
| Data Visualization | 6 |
| Marketing B2B | 6 |
| Strategic Digital Communication | 6 |
| Digital Analytics | 6 |
| Neuromarketing | 6 |
| AI Applied to Marketing | 6 |
| Subject | ECTS |
|---|---|
| Sustainable Marketing | 6 |
| Services Marketing | 6 |
| New Electronic Marketing Devices | 6 |
| Strategic Management | 6 |
| Cross Cultural Management | 6 |
| Graphic Design | 6 |
| Introduction to Web Design | 6 |
| Final Degree Project | 12 |
| In-company Internship | 18 |
Subjects marked with an asterisk (*) on the progressively from Spanish to English track are taught in English. In the third year, all subjects are in English.
In the fourth year, students must select a total of 30 ECTS credits from the range of electives. The Final Degree Project and the in-company internship are done in the last semester of the 4th year (8th semester).
The Bachelor’s Degree in Marketing offers students the possibility of spending a full year abroad at a European university in the EHEA and earning a dual degree in addition to having the possibility of taking subjects in German or French.
To encourage internationalization for our students, the third year of the degree is taught entirely in English. In addition, students experience a multicultural environment as students from the universities with which IQS has a collaboration agreement for earning the dual degree are in Barcelona for the third year of their degree.
If you decide to do a dual international degree, you must spend the third year at one of these three universities: Northumbria University, Jonkoping University, Rennes School of Business, or Pforzheim University.
Each of these universities offers a different degree:
Entire third year at the University of Northumbria in Newcastle (United Kingdom). This university is focused on research and business needs. It has been named “Business School of the Year” in the Times Higher Education awards.
Entire third year at Jönköping International Business School in Jönköping (Sweden). It is the first school in Sweden to boast dual AACSB and EQUIS accreditation.
Entire fourth year at Rennes School of Business in Rennes (France). It ranks among the 90 best business schools in the world according to the Financial Times 2017 ranking.
Entire fourth year at Pforzheim University in Pforzheim (Germany). It offers an extensive programme of studies. The areas of International Marketing, Market Research, and Communications stand out.
Graduates of the Bachelor’s Degree in Marketing can take advantage of a wide range of professional opportunities in various areas such as marketing, communications, advertising, sales management, and more.
The IQS Bachelor’s Degree in Marketing in Barcelona prepares you for the general and functional management of companies related to the digital, communications, and marketing world.
Career opportunities of the Bachelor’s Degree in Marketing
As part of the Bachelor’s Degree in Marketing curriculum, all students conduct in-company internships within the sector equivalent to 18 credit hours. Students can also take advantage of doing in-company internships abroad.
IQS features a specialized service to advise and help students search and conduct internships thanks to the IQS Careers department.
Albert Rof Bertrans
Department of Business Management
Albert Fornells Herrera, PhD
Department of Mathematics and Data Analytics
Flavio Vasconcellos Comim, PhD
Dean of the IQS School of Management and Department of Ethics and Christian Thought
Francesc de Paula Martori Adrian, PhD
Department of Mathematics and Data Analytics
Gilda Hernández Maskivker, PhD
Department of Tourism and Hospitality Management
Gisela Domínguez Picart, PhD
IQS Careers and Department of Tourism and Hospitality Management
Jan-Hinrich Meyer, PhD
Department of Business Management
Joaquín Solana Oliver, PhD
Department of Business Management
Jorge Matute Vallejo, PhD
Department of Business Management
M. del Mar Guitert Catasús, PhD
Department of Business Management
Mª Belén Derqui Zaragoza, PhD
Dean’s Office of the IQS School of Management and Department of Business Management
Marta Tena León, PhD
Communication and Corporate Marketing and Department of Business Management
Mihály Tamás Borsi, PhD
Department of Economics and Finance
Narcís Vidal Borrell
Communication and Corporate Marketing and Department of Business Management
Noelia Jiménez-Asenjo de Pedro, PhD
Department of Business Management
Oriol Quintana Rubio, PhD
Department of Ethics and Christian Thought
Ramon Xifré, PhD
Department of Economics and Finance
Ramon Palau Saumell, PhD
Department of Business Management
Ricard Santomà Vicens, PhD
Office of International Relations
Tadashi Hirai, PhD
Department of Economics and Finance
To apply for admission to one of our bachelor’s degrees, you must submit various documents to us so we can assess your application. Create an account and sign in here. You must save and remember your username and password as they will enable you to continue the process you have started.
Students from the Spanish educational system:
Students from outside the Spanish educational system:
You must select the date to take the admissions test when making your application, based on the established calendar.
During the process, you must pay a €125 administration and processing fee for your application. Payment can be made online by credit or debit card. This amount will be refunded only in the event that a student is not admitted to the studies, notwithstanding the right of withdrawal under the legally established terms.*
The ONLINE admissions test is a psychometric test and also includes an English level test that you must take regardless of whether or not you have an official language certificate.
Admissions tests will be sent by email at 3:30 pm (Spanish time) on the date you have selected. The duration of the test is approximately three hours and you have 24 hours to take the test: from 3:30 pm on the day the test begins until 3:30 pm the following day.
The Admissions Committee will decide on your admission based on your studies, academic results, and the admissions test. The Admissions Committee will inform you on your admission by email within a maximum period of 15 days from the date you took the admissions test (not counting holiday periods such as Christmas and Easter).
A student’s admission is conditional upon meeting the academic requirements necessary for accessing bachelor’s degree studies.
The pre-enrolment payment is mandatory and is the step that must be taken before the enrolment period opens, during which time students must formalize their enrolment.
Once admitted, you have a period of two weeks to make your pre-enrolment payment on the online pre-enrolment platform by credit or debit card. Otherwise, it will understood that the student is not interested in continuing with the process and their pre-enrolment will be cancelled.
Pre-enrolment does not entail an additional cost as the sum will be deducted from the total tuition fees when payment is made. The payment is only refunded in the event that a student does not meet the requirements to access studies at IQS (not having passed the PAU exams, not passing studies prior to accessing university, or not having obtained their student visa), notwithstanding the right of withdrawal under the legally established terms.*
Pre-enrolment tuition fee for the Bachelor’s Degree in Marketing: €1,000
The enrolment period will open starting the last week of June. Pre-enrolment only ensures that a student can enrol in a bachelor’s degree up to 15 days after the opening of the enrolment period. Otherwise, it will be understood that the student is not interested in continuing with the process.
We will send an email with the credentials and instructions to proceed with your enrolment.
For students enrolling in the Bachelor’s Degree in Marketing who study at one of the foreign universities with which we have special agreements in place, the price of the tuition will vary the year they study abroad.
IQS offers three different types of scholarships for undergraduate students. To apply for a scholarship, students must have pre-registered and have been admitted to one of our bachelor’s degree programmes. Apply for the scholarship that best suits your needs based on your situation and circumstances. Discounts are also available to students from a large family or who have a sibling studying at IQS.
Academic Excellence
This scholarship is awarded to new students with the best academic transcripts from Spain and Andorra.
Financial Aid
This scholarship is awarded to students who reside in Spain or Andorra and have financial need.
International Students
This scholarship is awarded to students who reside outside of Spain, have financial need, and have excellent academic performance.
IQS is committed to quality and has different processes in place to ensure continuous improvement through the IQS School of Management Quality Committee.
IQS is accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the leading international accreditation entity for studies in the areas of business and accounting. The Bachelor’s, Master’s, and Doctoral studies at the IQS School of Management hold this accreditation and international recognition.
Accreditation by the AACSB (Association to Advance Collegiate Schools of Business, USA) of all IQS School of Management studies.
The IQS School of Management formally applied for membership in the AUDIT programme on 18 July 2011 under the expansion category. To this end, it adopted the design of the Internal Quality Assurance System (SGIC) of the IQS School of Engineering, which had been submitted to the University System Quality Agency (AQU) for evaluation in the 2009 AUDIT call and positively assessed on 22 April 2010.
On 13 December 2012, positive feedback was received from AQU for the design of the IQS School of Management SGIC.
