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Ramon Palau Saumell, PhD

Head of CONHATIVE Group - Professor

Department of Business Management


Ph.D. in Communication and Advertising (UAB, 2006)
Master in Communication and Advertising (UAB, 1997)
B.S. in Information Sciences (UAB, 1987)


Professor (IQS School of Management, 2017 – )
Associate Professor, (IQS School of Management, 2015 – 2017)
Senior Lecturer, (IQS School of Management, 2013 – 2015)
PhD program Coordinator in Business and Regional Competitiveness, Innovation and Sustainability (CETIS) (IQS-URL, Comillas i Deusto, 2022-)
Principal Researcher of the Research Group Consumer Behavior Perspectives (CONHATIVE) (SGR365, 2017-2020), (SGR318, 2021-)
Member of the PhD Commission URL (2022-)
Chair of Business Management Department (2015-2023)
Coordinator of the Master in International Marketing in a Digital Environment (IQS School of Management, September 2013 -2020)
Member of the Research Commission URL (2014-2021)
Member of the Management Board URL (2019-2023)


Research lines

  • Consumer behaviour