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Studies

M. del Mar Guitert Catasús, PhD

Associate Professor

Department of Business Management



Training

Phd Universitat Ramon Llull (IQS School of Management, 1999)
Degree in Economics and Business Studies from the University of Barcelona 1994.
 


Experience

Associate Professor IQS, present

IQS Observatory Talent 2018-
Director of Professional Careers IQS – 2018
Associate professor since October 2004
 


Research lines

  • Statistical methods applied to market research.
  • Multivariate methods in market research.
  • Social networks and marketing strategies in the business.
  • Talent Management.

 

Publications

Programs

Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing

At IQS you can earn the Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing in 5 years.

Dual Bachelor’s Degree in Chemistry and Chemical Engineering

At IQS you can earn the Dual Bachelor’s Degree in Chemistry and Chemical Engineering thanks to the common core of both degrees.

Dual Bachelor’s Degree in Chemistry and Business Administration and Management

IQS offers the possibility of studying the Bachelor’s Degree in Chemistry along with the Bachelor’s Degree in Business Administration and Management.

Dual Bachelor’s Degree in Chemical Engineering and Business Administration and Management

IQS offers the possibility of jointly studying the Bachelor’s Degree in Business Administration and Management along with the Bachelor’s Degree in Chemical Engineering.