Departments IQS School of Management
Business Management
Introduction
In order to succeed in a highly competitive environment, companies must generate products and services that fulfill the customer’s expectations while optimizing the use of resources. Therefore, the Business Management Department studies the market and generates knowledge through research aimed at teaching effective and efficient resources management strategies.
Teaching
The Department’s aim is to help students develop attitudes and acquire knowledge and skills that enable them, as future businesspersons, to improve, in a progressive and innovative way, their future customer’s satisfaction, optimizing resources from a perspective based on ethical behavior. Strategy, Marketing, Operations Management, Human Resources, Ethics, Law, Quality and Innovation constitute the basic subjects of the department.
Research
The lines of research of the Department of Business Management are framed in the areas of knowledge of Marketing and Business Organization. In summary they are the following:
Consumer Behavior
Services, tourism,sport, voice assistants, gamification, cryptocurrency, food waste, social networks, retail
E-Marketing
Neuromarketing
Tax avoidance, Moral decoupling and moral reasoning
Corporate Social Responsibility
Entrepreneurship
Innovation and Effectuation
Decision-making
Organizational Commitment
LGBTIQ+ issues in organizations
Diversity inclusion/exclusion, and resistance
Faculty
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