Vanessa Sans, founder and CEO of consultancy Happy Working Lab, and Alexandra Ramió, a consultant at the company, offered a digital presentation of the case study “Co-living and coworking”.
Vanessa Sans, founder and CEO of consultancy Happy Working Lab, and Alexandra Ramió, a consultant at the company, offered a digital presentation of the case study “Co-living and coworking” for 4th-year students of the Bachelor’s Degree in Tourism as part of the Innovation and Entrepreneurship course.
Happy Working Lab is a European consultancy headquartered in Barcelona that has operated on a global level since 2015. It is specialized in new manifestations of the collaborative economy, specifically co-working and co-living.
Its clients are companies from the world of hospitality that offer coworking as an additional service alongside their main line of work, entrepreneurs seeking to start a coworking project, or even companies willing to transform their business culture, find new ideas for innovation and increase employee participation to provide motivation and a greater feeling of belonging.
But what does “co-living” mean, exactly? It is a flexible form of housing where a selected community seeks to enjoy an inclusive life experience. They inhabit facilities that combine private spaces and shared amenities.
This concept of shared living has been adopted by millennials and members of Generation Z. It is aimed primarily at telecommuters, digital nomads, young professionals, digital workers, freelancers, entrepreneurs and start-ups that want to live in a shared community.
What these groups all have in common is that they seek greater flexibility and accessibility. Co-living can free users from unwanted responsibilities and property and provide accessible housing, a pay-per-use model, a community and social activation.
The Student Hotel, with branches in important European cities like Barcelona, Amsterdam, Paris or Berlin, is a hybrid model aimed at international students, young professionals and travellers. Co-living hybrids are hospitality operators transitioning to co-living, such as co-working spaces that include co-living or hotels, hostels and apart-hotels.
This session is one of the events organized together with the Strategies in Tourism and Hospitality course, along with:
Innovation, intrapreneurship and liquid organization
Diversity and Inclusiveness, with Women in Hospitality and Travel-Tech Community