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Studies

Jorge Matute Vallejo, PhD

Full Professor

Department of Business Management



Education

Ph.D. in Economics and Organizational Management (2008, University of Zaragoza)Master in Business Communication and Advertising (2008, University of Zaragoza)Bachelor’s Degree in Business Administration and Management (2005, University of Zaragoza)


Experience

Full Professor at IQS School of Management
Co-Director of the Neuro & Digital Marketing Lab
Associate Director of the Master’s in Neuromarketing
Assoociate Professor at the IQS School of Management
Professor at the University of Zaragoza 2008 – 2015
Head of the Department of Business Management


Research topics

  • Corporate Social Responsibility and Green Marketing
  • Brand image
  • Services Marketing
  • E-marketing
  • Consumer behaviour
  • Organisational behaviour
  • Neuromarketing
  • Consumer Neuroscience

Publications and projects

Programs

Bachelor’s Degree in Business Administration and Management

You will develop the knowledge and skills necessary to lead and create the companies of the future through innovation and strategic thinking.

Bachelor’s Degree in Marketing

Aimed at marketing and digital communications, this bachelor’s degree will make you an in-demand professional for today’s leading companies.

Master’s Degree in International Marketing in a Digital Environment

The dual master’s degree provides specialized training in international marketing, digital marketing, and sales management, combining academic rigour with practical application.

PhD in Business and Territorial Competitiveness, Innovation and Sustainability

IQS School of Management, the Faculty of Economics and Business Administration of the University of Deusto (DBS Deusto) and the Faculty of Economics and Business Administration of the Universidad Pontificia Comillas (ICADE) present a joint doctoral program.