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Studies

Jorge Matute Vallejo, PhD

Full Professor

Department of Business Management



Education

Ph.D. in Economics and Organizational Management (2008, University of Zaragoza)Master in Business Communication and Advertising (2008, University of Zaragoza)Bachelor’s Degree in Business Administration and Management (2005, University of Zaragoza)


Experience

Full Professor at IQS School of Management
Co-Director of the Neuro & Digital Marketing Lab
Associate Director of the Master’s in Neuromarketing
Assoociate Professor at the IQS School of Management
Professor at the University of Zaragoza 2008 – 2015
Head of the Department of Business Management


Research topics

  • Corporate Social Responsibility and Green Marketing
  • Brand image
  • Services Marketing
  • E-marketing
  • Consumer behaviour
  • Organisational behaviour
  • Neuromarketing
  • Consumer Neuroscience

Publications

Programs