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Home ❯ Research Groups ❯ CONHATIVE – Consumer Behavior Perspectives

CONHATIVE – Consumer Behavior Perspectives

2021 SGR 00318

Coordinator

Ramon Palau Saumell, PhD

The Research Group Consumer Behavior Perspectives (CONHATIVE), is an IQS research group that has been recognized as a consolidated research group, by AGAUR (Agència de Gestió d’Ajuts Universitaris i de Recerca, Generalitat de Catalunya) in 2021.

CONHATIVE’s research focuses on the analysis of consumer behavior in consumer contexts, such as services, e-commerce, adoption of new technologies, sport, cultural heritage, tourism, retailing and impact of corporate tax policies on consumers.

In this environment CONHATIVE provides the following consulting and RD services:

  • Consumer behavior both in offline and digital environments
  • Services and tourism marketing
  • Purchasing behavior through ICTs
  • Adoption of new technologies
  • The effects of participation on social networks
  • Fiscal aggressiveness and consumers

Members

Ramon Palau Saumell, PhD

Department of Business Management

Mª Belén Derqui Zaragoza, PhD

Dean's Office of the IQS School of Management and Department of Business Management

Irene Garnelo Gómez, PhD

Department of Business Management

Noelia Jiménez-Asenjo de Pedro, PhD

Department of Business Management

Jorge Matute Vallejo, PhD

Department of Business Management

Jan-Hinrich Meyer, PhD

Department of Business Management

Jose Luis Sánchez Torelló, PhD

Department of Business Management

Ramon Palau Saumell, PhD

Department of Business Management

Mª Belén Derqui Zaragoza, PhD

Dean's Office of the IQS School of Management and Department of Business Management

Irene Garnelo Gómez, PhD

Department of Business Management

Noelia Jiménez-Asenjo de Pedro, PhD

Department of Business Management

Jorge Matute Vallejo, PhD

Department of Business Management

Jan-Hinrich Meyer, PhD

Department of Business Management

Jose Luis Sánchez Torelló, PhD

Department of Business Management

Research projects

VALUENFT (Sustainable and risky value drivers from a neurobiological perspective)

Responsible commercialization of blockchain technology and preventing potentially harmful consequences
CONHATIVE – Consumer Behavior Perspectives

DiPlaMaDu (Pla de màrqueting per a la sensibilització a la malaltia de Duchenne)

Aplicació práctica dels coneixements adquirits en el grau de màrqueting per aplicar-ho amb l’associació Duchenne Parent Project España
CONHATIVE – Consumer Behavior Perspectives

Neuromarketing Solutions (Services for the Catalan business ecosystem)

Neuro and biosensors consumer behavior 
CONHATIVE – Consumer Behavior Perspectives

Facilities

Neuro & Digital Marketing Lab IQS

The laboratory is dedicated to objectively investigate consumer behaviour to develop products and services adapted to their needs. Through the complete iMOTIONS platform we can objectively measure emotional and cognitive responses of individuals to different types of stimuli.

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