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Studies

Irene Garnelo Gómez, PhD

Assistant Professor

Department of Business Management



Training

PhD in Marketing and Reputation (2017, Henley Business School, University of Reading, UK)
MSc in Sociology (2012, University of Aberdeen, UK)
BSc in Marketing and Market Research (2010, University of León, Spain)
Diploma in Business Studies (2008, University of León, Spain)


Experience

Assistant Professor in Marketing and Sustainability, IQS School of Management, 2025-
Co-Coordinator of the Master’s Degree in International Marketing in a Digital Environment (MIMDE), IQS School of Management, 2025-
Lecturer in Marketing and Sustainability, Henley Business School, University of Reading, UK, 2017-2025
Programme Director for the BSc in Business and Management – Marketing, Henley Business School, University of Reading, UK, 2021-2025
Programme Director for the BSc in Business and Management with Foundation, Henley Business School, University of Reading, UK, 2024-2025


Research lines

  • Consumer behavior (sustainable and pro-social behaviors)
  • Marketing and sustainability
  • Social marketing
  • Corporate Social Responsibility
  • Corporate Reputation (stakeholder relationships)

Publications

Programs