Obtain the digital certification and formal recognition of the micro-credential through europass, a European Union platform that enables the standardisation and visibility of competences, certifications, and qualifications across EU countries.”
The digital transformation of marketing and the growing need for objective indicators of consumer experience have created a demand for professionals capable of collecting and interpreting neurobiometric data.
This university microcredential certifies practical proficiency in the design, execution and analysis of neuromarketing studies using four key neurobiometric sensors: EEG, Eye-Tracking, Galvanic Skin Response (GSR), and Facial Emotion Recognition (Affectiva).
Participants will learn to collect, synchronize, and interpret multimodal psychophysiological data to understand consumers’ attention, emotion, and decision-making processes.
The course provides hands-on training within the IQS Neuro & Digital Marketing Lab and prepares participants to generate actionable insights for marketing, communication, and user experience research.
Key information
Starting date
2026/02/2
Ending date
2026/02/26
Duración
1 Month
Modality
In-person / Online
Hours
30
Timetable
See course schedule
Tuition
1.900€
City
Barcelona
About programme design
The most effective way to learn is by applying knowledge in practice—this is what sets IQS apart.
Everything that takes place in the classroom is designed to generate a direct impact on your professional daily life.
Throughout the sessions, we will implement a range of learning dynamics tailored to each stage of the programme, in order to promote a practical, effective, and engaging learning process.
Participants will conduct a small-scale experiment in the Neuro & Digital Marketing Lab to answer a specific research question related to consumer behaviour. The project requires the use and integration of neurobiometric sensors (EEG, GSR, Eye-Tracking or Facial Emotion Recognition) and the submission of an analytical report presenting the findings and their interpretation.
With the prestige and recognition of an IQS qualification.
IQS awards the Certificate of Completion to participants who undertake and successfully complete the full programme. The administrative processing fees are included in the tuition fee, and the certificate is issued on the final day of the programme.
Upon completion, participants in this course will be able to:
Understand the psychophysiological basis of consumer emotional and attentional responses.
Configure, calibrate and use EEG, GSR, Eye-Tracking and Facial Emotion Recognition systems.
Integrate and interpret multimodal data to derive insights applicable to marketing and UX research.
Prepare an analytical report with neurobiometric results and practical recommendations.
FAQs
Complete the form that appears by clicking the “Apply” button.
Payment must be made by bank transfer to the following CAIXABANK account:
IBAN: ES34 2100 0759 9402 0008 0049.
Participants or sponsoring companies may request the cancellation of the registration up to 15 days before the start of the programme, and IQS undertakes to refund the full amount paid. After this period or once the programme has begun, IQS will determine whether a refund is appropriate and, if so, the amount to be reimbursed.
IQS reserves the right to cancel or postpone the start of the programme if the minimum number of participants required to run it and ensure its quality standards is not met. In such a case, IQS will contact the participant or the company to refund all amounts paid in full.
Provided that the tuition fee is covered by you, either in full or in part, you will receive a 15% discount.
If your company provides financial support, the percentage will apply only to the amount invoiced to the participant and may vary depending on the candidate’s professional, personal, and financial circumstances.
IQS Alumni are eligible for special financial conditions.
Provided that one of the following conditions is met IQS offers specials conditions for companies:
Being a member of the Fundació Empreses IQS.
Having previously trained employees at IQS Executive Education.
Registering more than one participant in the same programme and edition.
The percentage or amount of the discount will apply only to the amount invoiced to the company and will depend on the fulfilment of the above criteria.
IQS alumni are eligible for special financial conditions.
NeuroBiometric Data Analysis for Marketing Insights
Introduction to Neurobiometric Metrics
Theoretical foundations: emotion, attention, and physiological response.
Facial Emotion Recognition (Affectiva)
Automatic detection of emotions and microexpressions in consumer reactions.
GSR (Galvanic Skin Response)
Measurement of emotional arousal and synchronization with other sensors.
Eye-Tracking
Visual attention, heatmaps, gaze paths and interpretation.
EEG (Electroencephalography)
Principles, setup, and application to advertising and UX studies.
Multimodal Data Integration
Synthesis of results and reporting of applied neurobiometric insights.
Submit the form by clicking the “Apply” button on the left.
As we approach the start date, we will send the invoice along with enrolment information for visa if needed, with sufficient notice.
One week before the programme begins, we will send you an email with instructions and relevant information for the first day. Thank you for choosing IQS to develop your talent.
For any inquiries, please contact the Admissions team at: david.ros@iqs.url.edu | +34 616 557 154
