The Bachelor’s Degree in Marketing and theMaster in International Marketing in a Digital Environment from IQS-URL have been ranked first in Spain, together with the rest of the Marketing programmes at Universitat Ramon Llull, by the QS World University Rankings by Subject 2026, one of the most prestigious international university rankings. This recognition consolidates IQS-URL as a national benchmark in university-level marketing education and reinforces its academic standing at the international level.
IQS-URL Marketing programmes ranked first in Spain according to the QS World University Rankings by Subject 2026
In the 2026 edition of the ranking, the IQS-URL Marketing field is placed at position 19 worldwide, improving five places compared to the previous edition (position 23 in 2025). This is also the third consecutive year in which it has been classified in this discipline, demonstrating a sustained trajectory of academic and reputational excellence.
This result positions URL as the top university in Spain in the field of Marketing studies, both among public and private universities, and also as the top institution in Catalonia, also leading the ranking within the private university system.
The QS World University Rankings by Subject evaluates institutions based on indicators such as academic reputation, employer reputation, research impact and quality of scientific output. In this context, URL achieved an overall score of 78 points, with particularly strong results in academic reputation (80.5), citations per paper (81.7), h-index (77.3) and employer reputation (72.7), reflecting the international recognition of its faculty, research strength and the high employability of its graduates.
The Bachelor’s Degree in Marketing from IQS-URL is built on a distinctive educational model, grounded in rigorous academic training, a clear focus on employability, close ties with the business community, and a strong international vocation that includes dual degrees with prestigious European universities.
The Master in International Marketing in a Digital Environment from IQS-URL also ranks in the TOP 100 worldwide (position 71-80) in the QS Business Masters Rankings 2026. With a distinctly international focus, it is oriented towards digital transformation and the new dynamics of the global market; it combines strategy, analytics, innovation and hands-on experience, preparing professionals to lead marketing projects in complex and highly competitive digital environments.